Archive for the ‘Business Thinking’ Category

Is it possible to be famous for $100

Great article on the ideas for using just $100 to market yourself and your business venture.
I guess the conclusion is that $100 is not enough, but not much more is needed to really power your exposure engine.

» Blog Archive » Got 100 dollars? 7 Experts share budget website marketing tips

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Is it possible to be famous for $100

Great article on the ideas for using just $100 to market yourself and your business venture.
I guess the conclusion is that $100 is not enough, but not much more is needed to really power your exposure engine.

» Blog Archive » Got 100 dollars? 7 Experts share budget website marketing tips

technorati tags:,

Kicking off a Business Signals Session

So today I presented to an audience of IT professionals on the use of Business Signals to develop organisational priorities and strategies. It is based on the Wisdom of Crowds and is offered using a unique web-based tool that collects, categorises and reports the results. The reason that this is so interesting is that the group have just been formed from three smaller groups and are just starting an integration process. Basically it is perfect timing.

I love this approach to developing strategy, because it allows the organisation to voice not just the words, but also the feelings it has. It can be tremendously enlightening to read how frustrated or how happy someone is. It changes the way you process the information they are sharing. The best thing about it, though, is the speed with which you can learn exactly what you need to improve or target….and from experience gained doing these studies, the results are always right.

So, I think I will keep reporting this one as it progresses. It will run for just 28 days from start to end, with all of the emerging issues available in less than 5 days. Not bad when you think that most companies spend months trying to discover what their strategy should be. Stay tuned for more signals.

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Using signals to drive your business

This really does fall into the realm of really simple things. It is called business signals analysis and it goes something like this….

I have to create the new business strategy for the next 3-5 years. I have two choices. I could set it the same way I have for the last 20 years – to gather my management team at some location outside the office, eat well, drink well, and at the last moment agree a list that sort of looks something like an action plan – or I could try something different.

The something different that I have been using successfully is called Business Signals Analysis and it works by doing something really simple – asking your staff for their ideas and opinions on where the business should go. This “revolutionary” approach has a number of benefits…for one it is extremely accurate, very fast and builds strategies that tackle the issues that really affect your business success.

It uses three priniciples to create a direct channel between you and your staff:

  • anonymity – everything is said openly, honestly and “as it is”
  • free-speech – participants use their language to say what they want to say
  • power of the crowd – the aggregate answer from the crowd is likely to be more accurate than your best expert

The basic approach removes all of the filters that have been stopping you hearing what your business really needs and builds commitment to the new strategy by default. After all, it was your people that crafted the principles and targets of the strategy.

We are using this technique it build successful strategies for TietoEnator, and we are using it with our customers to drive closer alignment between the CIO and the business. I would be happy to tell you more, so if you are interested leave a comment and I will get back to you.

rgds

Mark

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Z-Axis Thinking

I was flying on a business trip my colleague, Jussi, and during the flight we started talking about what was the most valuable part of the job we do. We both thought that it was something related to being able to connect the dots, see the links, make the connections, identify the network relationships, join things up. We talked about this further, reflecting on our businesses way of looking at things (horizontally or vertically, x-axis or y-axis) and realised that what we did was the z-axis thinking…the bit that adds the extra dimension that connects the other two to provide a more complete picture.

This got me thinking further about whether z-axis thinking is a real thing…I started to think about examples of when the 3rd dimension adds something special or completes the picture and the most obvious example struck me…TV…the old RGB thing…because true colour needs all three. Perhaps in the business world, true colour (or the ability to see the real world) requires z-axis thinking, and perhaps the value we add is helping the business to see in true colour.

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